2nd Annual One-Day Conference & Networking Exhibition, London

Latest Trends To Stand Out In Crowded Inboxes, Drive Unshakeable Loyalty & Engagement & Maximise Proactive Personalisation With

Fresh, Tech-Smart, AI-Savvy & Revenue-Boosting Email Marketing Innovations That Put Customers First

A One-Day, Industry-Led Conference & Networking Exhibition, central Manchester, 23rd January 2025 Our Brand New, Insightful & Cutting-Edge Programme For 2025 Was Driven By Extensive Industry Research & Includes High-Impact, Game-Changing Content ■ AI & Automation For Email Success ■ Supercharging Email In The Omnichannel Mix ■ Proven Stand-Out Personalisation ■ Revenue-Generating Data & Targeting ■ Dominate Deliverability & Open Rates ■ Frictionless Customer Journeys ■ Long-Term Customer Loyalty & Retention ■ Value-Adding Measurement & ROI Results ■ Customer-Centric Email ■ Email In 2025 & Beyond: Trends, Innovations & Industry Benchmarking

A respected and unique one-day, industry-dedicated conference in central Manchester, uniting Email, Marketing, CRM, Loyalty and Digital innovators to delve deep into the hottest trends and innovations changing the face of email marketing success.

08.15 Registration, Informal Networking & GIC Welcome

 

09.00 Morning Co-Chairs’ Opening Remarks

Corner flag: Opening Remarks

 

Amy Harman

Head of Customer Marketing

Hotel Chocolat Ltd

HIGH-IMPACT, GAME-CHANGING CONTENT

PANEL

PANEL

Q&A

Q&A

WHAT'S NEXT?

WHAT'S NEXT?

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09.10 Cut Through Crowded Inboxes With Fresh, Dynamic Email Content That Secures Retention, Loyalty & Delivers Lasting Engagement

  • More than just “content” – spice up your email campaigns with creative, out-of-the-box ideas that encourage customers to stop scrolling and pay attention
  • Develop eye-catching personalisation that makes your customer feel seen and heard, while navigating the ideal balance of AI, automation, and the critical human touch
  • Images, gifs, videos, text – what is the ideal mix? Craft emails with the perfect tone to capture attention through timely, concise information and punchy visuals
  • The latest trends! What are customers responding to in emails today? With consumer tastes always developing, and users accessing email on multiple devices, keep your content ahead of the curve

Charlotte Williams, Head of Marketing & Communications, BNP Paribas Real Estate

AI & AUTOMATION FOR EMAIL SUCCESS

PANEL

PANEL

Q&A

Q&A

WHAT'S NEXT?

WHAT'S NEXT?

09.30 Harness The Ever-Growing Potential Of AI & Utilise The Latest Advances To Boost Open Rates, Personalisation & Engagement

  • AI as your co-pilot; maintain the perfect balance between automation and the critical human factor, to maximise output without alienating customers
  • Know the limits as well as the strengths! In what ways can AI truly outperform workers, and when does the human element need to take over to avoid generic or underdeveloped content?
  • Go from the theoretical to the practical, with real-life use cases that demonstrate tangible ROI and inspire new approaches

What are the best tools and platforms to achieve high-level personalisation and segmentation, while also remaining compliant and data-safe?

Tash Dean, CRM Campaign Manager, DE&I Ambassador, Tesco Mobile